Why should we Box Up

I dropped out of the construction industry soon after I graduated from Virginia Tech with a degree in Building Construction, because that makes all kinds of sense, to start pursuing a tech-based idea I had for the media industry.  There’s a lot of backstory behind that last sentence so let's move on.  But as it turned out, it wasn’t such a bad move.  Shortly after I graduated and started working on my web startup the market tanked.  It was a career move that would help develop skill sets, a mindset, and expertise in an industry far more progressive and fast paced than construction and would ultimately shape how BoxUp would be modeled.  The construction industry, generally, is a trepid one - slow to change and stubborn as an ass. Typically a good builder is like a good doctor - old.  Experience and longevity matter a lot.  Mistakes can be terrifying and costly and don’t always outweigh the risks to try new ideas. 

If we want to build, how do we do progress with it by maintaining what we know works but bringing in new ideas.  We have to take into consideration three components of building process to do this successfully.  

  • The source of our materials
  • How the construction is performed 
  • What does it cost

The industry itself is typically viewed from a perspective of positivity.  It's one of the biggest parts of our economy - both in terms of investment and its impact - $1.7 trillion in revenue.  It’s always the engine that gets and keeps the economic train moving. 


But from my perspective, a powder chasing snowboard junky trying to burn the candle at both ends with play and work, that kinda movement is bad.  I wasn't interested in the waste that I witnessed building McMansions in Colorado as an intern.  Tech was all about efficiency and scale, and I like that.  But all-the-while, I ain’t no hippy.  I love snow and what it does for me and hate what this industry ultimately does to it. 

As we move through the motions with BoxUp, those three points are what we’re going to be discussing.  When you look at the modular, mobile nature of containers and combining it with new energy and self-monitoring technology we’ve got a product that we can be proud of and financially competitive with.  If something is superior in strength, readily mobile, culturally accepted, and maintenance free, we have to question why this is isn’t the standard.  We have to wonder what the old guard has to say about it.